Adjustoform Products Limited

Published by Darren Hurdle on 19 October 2021

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We have successfully advised Electa Private Equity (“Electra”) on the sale of Adjustoform Products Limited (“Ajustoform”), to UK-based haberdashery distributor Groves.


Ajustoform is a leading specialist manufacturer of adjustable dress forms. With its unique products and acknowledged expertise, Adjustoform is widely recognised for its high quality.  Operating out of the UK Adjustoform services customers worldwide.

The acquisition will see Adjustoform become part of Groves comprehensive portfolio of products, further adding to its existing 60,000 product range.  This acquisition presents an opportunity for Groves to continue its growth and provide Adjustoform products to existing customer base.

The Sale

The shareholders of Adjustoform wanted to realise their investment in the Business and sought a new owner that would be able to protect the heritage and take the business forward.

Legal adviser – Joanne Gallagher, Joseph Hartland and Georgia Jeffery, Thomson Snell & Passmore


Gavin Manson, CFO of Electra Private Equity said:

“Kreston Reeves have been instrumental in ensuring the completion of this deal. This enabled a successful transaction and an excellent new home in Groves for Adjustoform customers and employees.”

Joanne Gallagher, Partner at Thomson Snell & Passmore said:

“We are so pleased to have successfully completed this deal, working alongside Kreston Reeves Corporate Finance to provide a seamless service to our mutual client Electra. We were able to harness our expertise in Private Equity and M&A as well as draw on our wide ranging skillsets from across our commercial departments to successfully complete this transaction. We wish the Adjustoform team all the best as it joins Groves.”

Adjustoform is a world class business and it has been our pleasure in helping Electra realise their investment and find a new home that fits with the cultures and values of the business. The disposal will enable the company to be taken to the next level of success. If you would like to know more about how Kreston Reeves can help you, please contact us today.

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