Strategic cash flow and debt management specialists in London, Kent and Sussex

Cash flow pressure can limit growth and create uncertainty, even in otherwise successful businesses. Knowing how and when to use debt, and how to manage cash flow effectively, is critical to staying in control. The right funding, at the right time, can support growth, investment and stability.

Our cash flow management and debt strategy support helps you plan ahead with confidence. We work with you to understand your cash position, assess funding options and develop a clear, considered approach to using debt in a way that supports your business – not just today, but for the longer term.

We help businesses take a measured, informed view. That means understanding how cash moves through your business, what funding is genuinely needed and how different debt options fit with your wider plans. We support you in preparing the financial information lenders expect, sense-checking affordability and aligning funding decisions with your overall strategy.

How our cash flow management and debt strategy services can help you

Our role is to guide you through the process and help you make confident choices. We work alongside you to develop a clear debt strategy, improve cash flow visibility and engage with lenders in a structured, well-prepared way – reducing uncertainty and avoiding short-term fixes. Our support is tailored to your circumstances and can include:

  • Cash flow planning and understanding current and future cash flow pressures and opportunities
  • Debt strategy development and creating a considered approach to borrowing
  • Reviewing suitable funding routes
  • Supporting the preparation of forecasts, scenarios and information required for funding discussions
  • Access to a wide range of lenders, including how to approach them in a structured way
  • Reviewing performance and adapting plans as your business and market conditions change

Related services

Kreston Reeves is a full service accountancy firm and we support our clients across the full spectrum of their needs. Wherever you are in your commercial journey, our experts can provide help, guidance and advice to suit your requirements.

Please contact us today to discuss your circumstances and we can bring in the relevant experts from our offices across London, Kent and Sussex to help you achieve your goals. You can find examples below of some of the related services we often provide to our cash flow management and debt strategy clients, but this isn’t an exhaustive list. If you are unsure, give us a call and a member of our team can explore opportunities with you.

Find out more about our growth advisory services

Find out more about our fractional finance team services

Find out more about our digital transformation services

Find out more about our company credit checking services

Find out more about our corporate finance services

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Get in touch

If you want a clearer view of your cash flow or need a more structured approach to funding decisions, we are here to help.

Contact us

Frequently asked questions about our cash flow management and debt strategy services

Below are some of the most frequently asked questions about our cash flow management and debt strategy services.

Cash flow management involves understanding how money moves through your business and ensuring you have enough available cash to meet day‑to‑day obligations. Effective cash flow management helps reduce financial pressure, support growth, and prevent issues such as delayed payments, missed opportunities or unexpected cash shortages.

A debt strategy is a structured plan for how your business uses borrowing to support growth and stability. It includes deciding when to take on debt, which lending options are suitable, how much you can afford to borrow, and how repayments fit with your financial plans. A clear strategy ensures borrowing strengthens, rather than strains, your business.

We work with you to analyse your current cash position, identify pressure points and highlight opportunities to improve liquidity. This can include better forecasting, scenario planning, reviewing payment cycles, or aligning debt and funding decisions with your wider business goals.

You should seek support if you’re experiencing cash pressure, planning for growth, navigating market uncertainty, or facing irregular cash cycles. Many businesses reach out when they want more visibility, better forecasting or a more proactive approach to managing upcoming funding needs.

We help you assess a range of funding routes including traditional bank loans, asset finance, invoice finance, revolving credit facilities and alternative lenders. We review suitability, affordability and alignment with your long‑term plans.

Yes. We support you in preparing the financial information lenders expect, such as forecasts, cash flow projections and scenario models. We also help sense‑check affordability and ensure your lending request is structured, credible and aligned with your strategy.

We analyse your cash flow, upcoming commitments, growth plans and repayment capacity. We run scenarios to understand how different borrowing levels or interest rate changes might affect your financial position, ensuring debt decisions are sustainable over the long term.

An external adviser brings independent insight, financial expertise and commercial perspective. We help you avoid short‑term fixes, assess funding objectively, and ensure your decisions support stability, resilience and future growth.

Yes. We support businesses experiencing immediate cash pressures as well as those looking ahead. Our work includes improving visibility, developing long‑term strategies, and adapting plans as your business and market conditions change.

Cash flow forecasting projects your future income and expenditure over a defined period. It helps you anticipate pinch points, plan investments, manage risk and make informed decisions about funding. We create forecasts tailored to your business model and growth plans.

Cash flow forecasts should be reviewed regularly, often monthly or quarterly, and updated whenever your business experiences operational, financial or market changes. This ensures your financial decisions remain accurate and relevant.

Cash flow provides insight into how your business operates day‑to‑day, while debt strategy provides structure for long‑term funding. When combined, they ensure borrowing is planned, affordable and aligned with your financial goals, enabling growth without compromising stability.

We offer both. Some clients need short‑term help with a cash flow challenge, while others work with us on an ongoing basis to maintain visibility, prepare for funding discussions and adapt strategy as their business evolves.

If you feel uncertain about your cash position, have upcoming funding needs, are planning growth or want clearer financial visibility, professional support can help. Businesses often come to us when facing financial pressure or wanting to make confident, well‑informed funding decisions.

Simply get in touch with our team. We’ll discuss your current situation, understand your goals and challenges, and outline how our support can give you greater control, clarity and confidence in your financial decision‑making.

Leading our cash flow management and debt strategy services

We have offices throughout London, Kent and Sussex with people from across all of our service delivery teams. Where ever you are located, our experts will be able to help provide the services you need to achieve your goals and objectives. Don't forget to subscribe to our newsletter below to stay up to date with all of our latest news and insights. You can also follow us on social media using the links below.