For many charities, the financial landscape has become increasingly difficult to predict. Rising employment costs, pressure on public spending and broader economic uncertainty are all making it harder to plan with confidence.
Historically, many organisations could use the previous year’s performance as a reasonable guide when planning ahead. However, in a rapidly changing environment, assumptions that once felt dependable need questioning more than ever. Charities need the ability to look ahead, understand potential risks and opportunities, and make informed decisions before financial pressures begin to emerge.
So where do you start?
For many charities and not-for-profit organisations forecasting can feel like a daunting task. Organisations often deliver a range of projects and services, each with their own funding arrangements and cost basis. Trying to forecast everything at once can quickly become overwhelming and may overlook important cost interactions.
Break the forecast down into manageable components, consider income and expenditure at a service or project level before moving on to central administration and overhead costs. Looking ahead is key, rather than focusing solely on what costs are today, consider how they may change in the future. These assumptions will never be perfect, but a prudent approach can help charities avoid unexpected financial pressures.
Some assumptions are relatively straightforward. Contracted inflationary increases, planned recruitment, known funding changes and expected payroll costs can often be estimated with reasonable confidence. For example, the National Living Wage has increased every year since its introduction, making future wage inflation an important consideration when planning ahead.
Other assumptions require greater judgement. While forecasts are often prepared by the finance team, some of the most valuable insights come from colleagues delivering services on the ground. Project managers and service leads can help identify emerging trends, changes in demand and potential cost pressures before they become visible in the financial data.
Using the right tools can support this process. Excel can be used in conjunction with modern AI tools to prepare forecasts quickly and dedicated software such as Fathom can reduce the risk of human error while preparing integrated reports to present to management.
Using forecasts to inform strategy
With a baseline forecast, trustees and management can make assumptions explicit and test strategic decisions before committing resources. Where several worthwhile projects or opportunities compete for capacity and resources, forecasting helps determine what to prioritise or phase over time, while checking that sufficient reserves remain for unexpected challenges.
For a new grant, contract or service expansion, a robust forecast helps trustees assess the resources required, the timing of costs and the impact on cash flow. It also identifies any additional investment in staff, infrastructure or working capital needed to deliver successfully and support growth in activity.
Equally, forecasting can highlight areas of concern. By analysing future income and expenditure at a service level, trustees may identify activities that are no longer financially viable, could become unsustainable in the future or create funding pressures that may lead to unrestricted reserves being depleted and increase the risk of restricted funds being used for purposes outside their intended restrictions. Early identification provides valuable time to explore alternative funding options, consider restructuring plans or, where necessary, manage an orderly withdrawal from a service. This allows changes to be implemented in a way that protects beneficiaries, trustees, employees and the wider organisation.
Common pitfalls
It can be tempting to focus on producing the perfect forecast, but no forecast can predict the future with complete accuracy. Its purpose is not to provide an exact answer, but to help trustees understand a range of potential outcomes and make informed decisions.
For this reason, forecasting should be an ongoing process in line with your management accounts, rather than an annual exercise. As circumstances change and actual results become available, assumptions should be revisited and forecasts updated to reflect the latest information.
Another common pitfall is allowing optimism or pessimism to influence key assumptions. An overly optimistic approach can place reserves under unnecessary pressure, while excessive caution may prevent a charity from adapting, innovating or pursuing worthwhile opportunities.
Sometimes charities can focus solely on income and expenditure however whilst a project may be viable overall, the timing of grant income and contract payments can still create cash flow pressures, especially when allowing for restricted funds. Forecasting cash alongside financial performance provides a more complete picture and supports better decision-making.
Looking ahead with confidence
At Kreston Reeves, we regularly help organisations use forecasting to turn uncertainty into informed decision-making. Forecasting is not about removing uncertainty, but helping trustees respond to it. Trustees can then challenge the key assumptions, explore what happens if income falls or costs rise, and agree when action would be needed.
Keeping forecasts under regular review, with input from those delivering services, can turn financial information into practical decisions that support the charity’s purpose and its beneficiaries.
If your charity needs support with financial forecasting, cash flow planning or assessing future financial risks, our team can help you turn financial information into practical decisions. Get in touch to find out how we can support your organisation.
Why is financial forecasting important for charities?
Financial forecasting helps charities anticipate changes in income and expenditure, identify potential financial risks and make informed decisions about future activities and resources.
How should charities approach financial forecasting?
Charities should break forecasts down by individual service or project, considering income and expenditure before adding central administration and overhead costs. They should also involve colleagues who understand the operational challenges and pressures.
What should a charity include in its financial forecast?
A charity should consider expected income, funding changes, staffing and payroll costs, inflation, project expenditure, overheads and cash flow. It should also make clear the assumptions behind its projections.
How often should charities update their financial forecasts?
Forecasts should be reviewed regularly alongside management accounts, rather than treated as an annual exercise. Actual results and changing circumstances should be used to update assumptions and projections.
How can financial forecasting help charities protect their reserves?
Forecasting can highlight potential funding shortfalls, unsustainable services and future cash flow pressures. This gives trustees time to explore alternative funding, adjust plans and take action before unrestricted reserves are depleted.
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