Jamie Servante FCCA Msc

Further information

Jamie joined the firm in 2012 as a trainee accountant and, following qualification, continued to develop his career within the firm before being appointed Partner in 2025.

Jamie leads the firm’s Creative, Media & Technology sector in Sussex and also heads up its franchising offering, working closely with owner‑managed and growing businesses across Sussex and beyond. He advises businesses at all stages of their journey, from start‑ups and scale‑ups through to established SMEs, providing accounts, tax, management reporting and strategic advisory support.

A core focus of Jamie’s work is helping businesses adopt technology‑driven financial systems that improve efficiency, visibility and decision‑making. He has extensive experience in online accounting, outsourced finance functions and system implementation, supporting clients to streamline processes, improve controls and access meaningful, real‑time financial data to drive business growth.

Jamie works alongside business owners as a trusted adviser and sounding board, supporting strategic planning, tax‑efficient profit extraction, business planning and franchising structures. His work in the franchising sector includes advising franchisors and franchisees on financial systems, reporting frameworks and scalable processes that support sustainable growth.

He takes a practical, commercially focused approach, building long‑term relationships with clients and helping them make informed decisions as their businesses evolve and grow.

Kreston Reeves have changed by view of accountants entirely, from using a previous firm that had poor communication and unexpected fees I have been pleased with the transparency and high... More level of service that Kreston Reeves give me as client. Kreston Reeves break the boundaries of a “traditional accountant” by offering more than just a service – Jake, Jamie and the team go above and beyond to understand my business goals which makes their advice all the more valuable to help my business grow. Always happy to meet and available when needed – I appreciate the teams time, and knowing they are on hand for support is invaluable to a start up like mine that grew at a fast pace. I view Kreston Reeves as not just an accountancy firm but an extension of my business and look forward to growing my business’ further with their advice. Ricky Whiting, Managing Director, Itty Bitty Boutique Limited

Personal interests

Outside of work, he enjoys travelling, football and spending time outdoors walking his three dogs.