Charity survival strategies in a COVID era webinar

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Many of the key elements which charities rely on to operate effectively are severely affected by COVID-19 – whether it’s charity revenues, materials, premises and even staff – volunteers or employed. Yet the need for these charities’ services is growing, not diminishing.

Common concerns for charities span from revenues, materials, premises to staff and volunteers and the need for these charities’ services is growing, not diminishing. With no clear or early resolution to these challenges in sight, our webinar is aimed at hard-pressed charity trustees and directors who are looking into the options for survival.

We have put together two financial and legal charity experts, along with one a pre-eminent digital strategist, who can introduce their perspectives on the choices facing such charities – and then facilitate a round-table discussion – under Chatham House Rules, on the issues facing delegates’ organisations – whether they are thinking of: adapting: refocusing activities, finding new fundraising methods, developing collaborations (either market-facing or shared services) or merging.

We will be recording the presentation part of the webinar as a reference for delegates and those who cannot attend. We will not be recording the round-table discussion after to respect the Chatham House Rules.

Topics covered include:

  • Adapting: refocusing activities or finding new fundraising methods
  • Developing collaborations (either market-facing or shared services)
  • Merging


9 September 2020


12:00pm – 1:00pm


  • Welcome
  • A legal update from Nick Hobden, Thomson Snell & Passmore
    • How the world of work is changing in the 3rd sector
    • Front line working and virtual management
    • Place of work changes
    • Restructure – how to achieve it legally
  • A financial update from Susan Robinson, Accounts and Audit Partner, and Head of Charities and Not for Profit – Kreston Reeves
    • Monitoring cash flow as well as the budget
    • Relooking at projects being delivered and consider alternative delivery methods
    • Reconsidering fundraising methods
    • When do you have to stop
  • Digital changes from Zoe Amar – Zoe Amar Digital
    • How charities can adapt to a more digital business model, making digital services sustainable and growing digital fundraising
    • The digital skills your staff need to thrive now and beyond the pandemic
    • How to collaborate with other organisations on digital initiatives
    • What success looks like in all of the above
  • Round table discussion (Chatham House rules)

About the speakers

About Nick Hobden

Nick leads an ‘outstanding’ employment law team that ‘consistently impresses’ with its handling of employment matters, according to this year’s edition of the Legal 500 directory. According to the Chambers Directory for 2019 he is “very swift in his response time and very supportive over matters which can be incredibly sensitive.”

Nick is experienced in handling all aspects of employment law, but particularly advice to clients on complex, highly confidential, sensitive and difficult business restructuring exercises, TUPE and issues relating to varying terms and conditions of employment, including pay and conditions. He has specific expertise in advising clients in the welfare, social care and education sectors. He regularly acts for clients in employment tribunal and High Court claims (the latter including restrictive covenant injunction action, breach of contract and unfair prejudice of minority shareholder interest issues).

About Susan Robinson

Susan is an expert on charities and their finances (heading the not for profit sector at Kreston Reeves) and regularly presents seminars to local charity managers and trustees on many different aspects of charities and their management. She is a registered individual for audit purposes, Chair and Fellow of the Association of Independent Charity Examiners (ACIE), a past Chairman of the Kent Executive Club and a member of the Chartered Management Institute. Susan is a current trustee of Age UK Medway and was actively involved in the merger of two charities which has enabled the new charity to develop its positioning and increase its offerings in the local sector. She is very passionate about the work the sector does in increasingly challenging circumstances.

Susan is also  responsible for training at Kreston Reeves and is involved in developing staff at all levels. She has previously been involved in women in management and women in business. She is passionate about helping people reach their full potential.

About Zoe Amar

Zoe Amar is widely regarded as one of the charity sector’s leading digital experts. She founded digital agency and social enterprise Zoe Amar Digital in 2013. Their clients have included NSPCC, Anglia Ruskin University and The School for Social Entrepreneurs.

Zoe is Chair of The Charity Digital Code of Practice. She writes for Third Sector about charities and digital issues and co-founded the Social CEOs awards . Zoe and her team produce an annual barometer of how charities across the UK are using digital, The Charity Digital Skills Report. She also co-authored The Charity Commission’s digital guidance for trustees, ‘Making Digital Work.’

Zoe has eleven years’ experience as a charity trustee. She currently sits on the board of Charity Digital Trust (formerly known as Tech Trust). Previously, she was on the Board Audit and Risk Sub-Committee at the Samaritans as their digital expert. Before founding Zoe Amar Digital she worked for 5 years as part of the leadership team at a national charity which advised nonprofits about technology. She is the winner of an Inspiring Communicator award from Charitycomms. She was recently voted one of the 25 most influential charity leaders by Charity Times.

How to register

Please contact us at to register for your complimentary ticket.

We will be hosting this webinar on Microsoft Teams which is a third party webinar provider. Your data from registering will be shared with the joint hosts, Thomson Snell and Passmore and Kreston Reeves. This data will be used for the purpose of contacting you regarding the webinar only.

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