We advise The Drinks Company on sale to Stock Spirits Group

Published by Sarah Ediss on 16 June 2025

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We advise The Drinks Company on its sale to the Stock Spirits Group.

Established in 1996 in Horsham, West Sussex, The Drinks Company is a specialist and exclusive importer and distributor of award-winning spirits and speciality drinks to the UK, Republic of Ireland, the Channel Islands and the travel retail sector. It has a wide portfolio of spirits and is perhaps best known for its Sierra Tequila brand.

The Stock Spirits Group, backed by the private equity firm CVC Capital Partners, is expanding rapidly through Europe through the acquisition of value-for-money and local drinks brands and distributors.

We have worked with The Drinks Company since 2015 and advised the business on financial and tax due diligence elements of the sale together with the tax efficient structure for the sellers on exit.

Our team was led by Partner Sarah Ediss, with Corporate Tax Manager James O’Leary advising on tax. 

Sarah Ediss said: “Kreston Reeves has worked with the team at The Drinks Company for the past 10 years and have seen the business grow and flourish over that time. We are delighted to have worked with them on their successful exit to The Stock Spirits Group and wish them every success as their journey continues.”

Bill Oddy, Managing Director, The Drinks Company said: “This is a significant milestone for the business that will see it continue to grow under the ownership of The Stock Spirits Group. We are enormously grateful to the support and guidance provided by Kreston Reeves, in particular Sarah Ediss, around this sale. The advice and guidance have been critical to the success of the deal, and indeed to the business over the last decade.”

If you would like to enquire about how we could help you, please do get in touch.

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