Committing to our purpose – Guiding you to a brighter future

There is no doubt that 2020 has been a challenging year for everyone, both personally and professionally. However, with challenge also comes opportunity. We’ve taken this period of change as a chance to reflect on what we really stand for, as people and as a business: our purpose.

As part of this process we’ve reviewed client surveys, run a staff survey, spoken with our teams and asked everyone at Kreston Reeves to consider their personal purpose, what they stand for as individuals and what they are passionate about. Although each and every one of us has our own unique purpose, it was clear there is a common theme that bonds us.

Collectively, our purpose, our reason for being as a firm is to guide you to a brighter future. ‘You’ being our clients, our colleagues and our communities.

Despite all the change surrounding us, we realised that this purpose is not new to us, we’ve aimed to guide our clients and colleagues throughout our almost 200-year history. Client care and service has always been at the heart of what we do, why we do it and our values. We also have an active Corporate Social Responsibility team, a Wellbeing team, our own charitable foundation and an award-winning training programme that aim to guide our colleagues and our communities. We already live by our purpose. But now we have clearly defined and articulated it, it makes our focus on it even sharper, more powerful.

We also already have clearly defined and embedded values that were collectively created amongst everyone in our firm a few years ago. Our purpose is about why we do what we do and our values are about how we deliver this.

So, we are committed to guiding our clients, our colleagues and our communities to a brighter future by understanding, looking ahead, being human, making it personal and by being crystal clear.

We’ve created a new section dedicated to our purpose and values on our website where you will find the latest news and developments about our purpose. Read more about ‘Our purpose and values’ here.